SPLASH

wHEN TREE HUT’S PARENT COMPANY TAPPED ME AGAIN FOR A GEN ALPHA BRAND LAUNCH, WE KNEW IT HAD TO FEEL LIKE an adventure—fun for kids and worry-free for parents. THIS BRIGHT, PLAYFUL BRAND WILL SURELY HAVE ALL OF THE TINY SPLASHERS BEGGING FOR BATH TIME AND GRAVITATING TOWARD THESE PRODUCTS ON THE SHELVES (IN THEIR BATHROOM AND IN STORE, OF COURSE!). ONE OF MY FAVORITE ELEMENTS I created IS the SLEW OF CHARACTERS WHO ARE COMING TO LIFE ON SOCIAL MEDIA TO INTRODUCE THE PRODUCTS. exclusively sold at walmart.

LET SPLASH TIME BEGIN!

Photos by NATERRA & SPLASH creative team