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Gold's Amp Branding Campaign

Book jacket design for Tomas Cizek's The Ruse

I helped design the look and feel of GOLD'S AMP, a fitness app created by Gold's Gym. The idea behind this app is that it can "amplify" your workouts, so my team was tasked with finding a way to bring that to life. After starting with the logo design and moving into the black and white photography style with the blue and yellow overlays, we were able to "amplify" this product. We put together a POP kit and social media strategy for their feeds and advertising.     

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